How to Find the Right Keywords: A Step-by-Step Strategy

If you’re trying to rank higher on Google or attract more visitors to your site, you’ve probably heard that keywords are essential. But how do you actually find the right keywords for your content, blog, or business?

Whether you’re running a small business website or just starting your journey in keyword strategy for seo, this keyword best practices for marketing strategy and a step-by-step guide will help you identify keywords that bring in the right traffic.

Why Keywords Matter in SEO

Keywords are the words and phrases people type into search engines when looking for answers, products, or services. Choosing the right keywords ensures that your website shows up in front of the right people—those who are most likely to engage or convert.

Think of keywords as the bridge between your content and your audience.

Step 1: Understand Your Audience

Before you open any keyword tool, take a step back and ask:

• Who is my target audience?
• What are they searching for?
• What problems are they trying to solve?

Example:
If you run a fitness blog, your audience might search for “home workouts for beginners” or “how to lose belly fat fast.” Understanding their intent helps you find more relevant keywords.

Step 2: Brainstorm a List of Topics

Start by jotting down a few broad topics related to your business or content. These are often the core themes your audience cares about.

Example topics for a digital marketing blog:

• Social media marketing
• Content creation
• SEO tips
• Email marketing
• PPC advertising

These general ideas will help you branch out into more specific, targeted keywords.

Step 3: Use Free Keyword Research Tools

Once you have your core topics, it’s time to dive into tools that help you discover real search terms people use.

Top Free Tools to Learn SEO and Find Keywords:

• Google Keyword Planner – Great for volume and competition.
• Ubersuggest – Easy for beginners, offers keyword ideas and SEO difficulty.
• AnswerThePublic – Shows questions people ask related to your topic.
• Google Search (Autocomplete & Related Searches) – A fast, free way to get keyword ideas.
• Google Trends – See keyword popularity over time.

Bonus Tip: Looking to learn SEO free? These tools are perfect for hands-on practice!

Step 4: Focus on Long-Tail Keywords

Long-tail keywords are longer and more specific phrases (usually 3+ words) that are easier to rank for and attract targeted traffic.

Compare:

• Short keyword: “SEO”
• Long-tail keyword: “how to learn SEO free for beginners”

Why use long-tail keywords?

• Lower competition
• Higher conversion rates
• More aligned with user intent

If you’re just getting started with free SEO learning, long-tail keywords are your best friend.

Step 5: Check Keyword Search Volume and Competition

Not all keywords are worth targeting. You want to find a balance between:

• Search volume: How many people search for it?
• Keyword difficulty: How hard is it to rank?

Quick strategy:

• Target keywords with moderate to low competition.
• Look for search terms with consistent monthly volume.
• Avoid keywords that are too broad or competitive (like just “marketing”).

Step 6: Analyze Competitor Keywords

Sometimes, the best way to find great keywords is to look at what’s already working for your competitors.

How to do it:

• Use Ubersuggest or SEMrush to enter a competitor’s domain.
• View the top-performing pages and what keywords they rank for.
• Identify keywords you can improve on or rank for with better content.

This gives you a shortcut to proven ideas that are already bringing in traffic.

Step 7: Group and Map Your Keywords

Once you’ve gathered your keyword list, it’s time to organize them.

Group keywords by:

• Topic/theme (e.g., “SEO basics,” “technical SEO,” “content SEO”)
• Search intent (informational, navigational, transactional)
• Pages they match (home page, blog post, product page, etc.)

This step is key to creating a keyword map that guides your entire SEO content strategy.

Step 8: Use Keywords Naturally in Your Content

Finding the right keywords is just the start—now you need to use them wisely.

Tips to optimize content:

• Use your main keyword in the title, URL, and meta description
• Include it once in the first paragraph
• Sprinkle related keywords (LSI terms) naturally throughout
• Avoid keyword stuffing—keep your writing human and readable

Example:
If your target keyword is “how to find the right keywords”, you can also include related phrases like:

• keyword research guide
• choosing the best SEO keywords
• SEO keyword strategy

Start Your Keyword Journey Today

Learning to find the right keywords takes time, but with practice, you’ll develop an eye for what works. The good news? There are plenty of free SEO learning resources available to help you along the way.

Looking for a quick win?

Start with just one blog post or service page, apply the steps above, and track how it performs.

Need Help Finding Keywords That Work?

Whether you’re trying to learn SEO for free or you’re ready to grow your business online, Your Rankers is here to help.

We specialize in keyword research, content optimization, and SEO strategies tailored to your goals. No guesswork—just real, data-driven results.

Visit YourRankers.com and let’s find the keywords that will move your business forward.