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September 1, 2025 -
Keywords Strategy -
By: Shivani Shukhija
When writing content for SEO, most people tend to focus only on the main keyword. While the primary keyword is important, it’s not enough on its own to build strong visibility. This is where secondary keywords come in. They may not be the stars of your strategy, but they support your primary keyword, help improve topical relevance, and allow your content to reach a wider audience.
Table of Contents
What Are Secondary Keywords in SEO?
Secondary keywords SEO refers to related terms or phrases that expand on your primary keyword. For instance, if your main keyword is “blog writing services,” your secondary keywords might include “professional blog writers,” “SEO blog content,” or “business blog strategy.” These phrases connect to your main keyword while targeting variations that your audience may use.
By including secondary keywords, you’re essentially telling search engines that your content covers a broader context. This improves your chances of ranking for multiple queries, not just one.
Why Are Secondary Keywords Important?
There are several benefits of adding secondary keywords to your content:
- Improved context and relevance: Search engines better understand what your content is about.
- Broader keyword reach: You can rank for different variations and long-tail searches.
- Avoiding keyword stuffing: Instead of repeating one keyword too often, you use natural alternatives.
- Stronger topical authority: Covering more related terms makes your content appear more in-depth and useful.
How to Find Secondary Keywords
The first step is research. Use keyword tools like Google Keyword Planner, SEMrush, or Ahrefs to identify phrases related to your main keyword. Look for terms with decent search volume but lower competition, and also check Google’s “People Also Ask” and “Related Searches” for natural variations.
How to Use Secondary Keywords Wisely
It’s not just about finding them — you need to place secondary keywords effectively:
- In headings and subheadings to reinforce context.
- In the introduction and conclusion to support the main theme.
- Within body text naturally so the flow remains smooth.
- In meta tags and image alt text where relevant.
The key is balance. Don’t force secondary keywords into sentences. Instead, let them blend in naturally with your content.
Final Thoughts
Primary keywords may be the foundation of your SEO strategy, but secondary keywords provide the support structure that holds everything together. They help search engines understand your content in detail, expand your reach across related searches, and deliver more value to readers. When used strategically, secondary keywords SEO ensures your content is not only optimized but also comprehensive, user-friendly, and ready to rank higher.
If you’re looking to master keyword research and create content that ranks, YourRankers can help. Our SEO experts specialize in keyword strategy, content optimization, and driving targeted traffic to your site.
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